Invader x PETA: The Artistic Collaboration for Animal Rights
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Invader, the elusive French street artist, has captivated the world with his pixelated mosaics inspired by classic arcade games. Known for his playful urban interventions, Invader has transformed cityscapes across the globe into vibrant art galleries. While his work often celebrates pop culture and nostalgia, he does occasionally addresses social or political issues. One particular example is the unexpected collaboration with PETA.
What is PETA?
PETA, People for the Ethical Treatment of Animals, is the largest animal rights organization in the world, with over 6.5 million members and supporters. Founded in 1980, it focuses on four areas where animals suffer the most: laboratories, the food industry, the clothing trade, and the entertainment industry.
Its key activities include public awareness campaigns to raise awareness about animal cruelty. They often use celebrity endorsements, provocative advertisements, and undercover investigations to expose animal abuse in various industries. These efforts often lead to public outcry and policy changes, thus improving animal welfare and promoting veganism as a lifestyle choice to reduce animal suffering.
In the end, PETA successfully influenced major companies to adopt cruelty-free practices, was influential in the banning of animal testing in certain regions, and has helped enact laws that protect animals in various contexts.
The Change
Invader's art primarily revolves around cultural icons and urban landscapes. Animal rights had been a minor theme in his work previously, as he focused on bringing digital nostalgia into the physical world. At rare occasions, he included fruits, veggies, and greens in the mosaics he placed.
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Intrigued by the potential to raise awareness through art, Invader partnered with PETA, specifically PETA France, to create a series of pieces highlighting animal rights issues. This collaboration marked a new direction for the artist, using his unique style to promote what he supports.
The Collaboration with PETA
Back when it was the end of 2019, Invader had announced on his Instagram that he was preparing visuals for his campaign with PETA.
At the end of 2020, Invader successfully launched 12 designs to support the movement of animal protection in partnership with PETA.
It is high time to fight the exploitation, abuse, and extermination of non-human species.
-Invader
Afterwards, stickers and t-shirts were sold on La Space Shop with 100% of the profits going to PETA. However, these merchandise are currently unavailable on Invader’s official website/
Controversy
The collaboration not only brought attention to PETA’s mission but also expanded Invader’s artistic reach. By merging art with activism, Invader demonstrated the power of creativity in advocating for important causes. While it is well-known for its impactful work, it has also faced criticism for its tactics, which some view as extreme or controversial. Despite this, PETA remains a leading voice in the animal rights movement.
Invader’s audiences have very different responses. Some like their collaboration because of their advocacy of animal rights, but some doubt it would actuallt help cause change in society.
Some comments are as follows:
Invader's collaboration with PETA highlights his work's evolving nature and art's potential to inspire change. By stepping into the realm of animal rights, Invader has shown that even the most playful art can have a profound impact on society.
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We do not own any copyrights to the photos used
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All rights reserved ~ We do not own any copyrights to the photos used ~
